As a Company grows even the attention bumps all over the world, and the online presence grows in proportion to the company.
Let’s explain the concept by mentioning our Company, ASEA.
If you’ve done a search for ASEA recently, you’ve seen that mentions of ASEA’s products and opportunity are popping up more and more in search results. But that doesn’t always mean the content will be positive.
As much as we don’t like it, criticism of ASEA and its products is unavoidable. There are people out there who either don’t understand our groundbreaking redox signaling technology or even more often, who don’t like the direct sales business model. And they will post.
So what do you do when you encounter a post or story with negative content? Do you set the conversation straight? Defend the company and products we love?
While joining the fray and fighting back may feel right, it can actually hurt our company more than it helps, especially when it comes to the rankings of negative stories on popular search engines like Google. The more comments, the higher the ranking—the absolute opposite of what we want to happen with a negative story.
OK, so how do we combat that? Fortunately for all of us, there are three simple things we can do to fight these largely uninformed naysaying posts.
- Don’t comment on the negative content. As we mentioned previously, clicking on the site and/or commenting on its content will only push its ranking higher. There are watchdogs and critics who make their living by stirring up well-intentioned distributors in this highly emotional sales channel. As tempting as it might be to want to tell our side of the story, this will only make things worse. Refrain from fanning the flames, and continue to add good, positive information somewhere other than on an already-negative post. While it is natural to rally in support of the company in the face of criticism, we all need to understand how to do this in a way that will benefit our company.
- Write your own positive and informative blog. Posting weekly useful and engaging articles is the number-one way to help get rid of negative content. Make sure to use a catchy title, add a good image (don’t swipe it; purchase it or use a properly licensed image), and insert one or two links back to our business site. And by all means, make sure the content is compliant with regulatory guidelines and company policies and procedures.
- Become a guest blogger on positive, relevant blogs. This can be very helpful! Try to follow blogs and topics that appeal to you or the business, and pitch them an idea for a topic. Again, be sure to include links back to your site. Make sure anything you do or say follows the corporate compliance guidelines. Also, be cautious when sharing the information in other countries; each country has its own set of rules and regulations that govern what we can and cannot say in that market.
Ultimately, many of the people we come in contact with won’t understand our business or our products. Rather than getting distracted by battling critics whose minds won’t change, stay focused on the most important goal: building your business.
“The more people we have doing that, the sooner we will achieve our goal of taking the amazing story of ASEA to the entire world.” JOIN US!!!